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All the access and no paper trail - hopefully no one will lose their badge. Luckily that would be hard to do, since they're about the size of a catcher's mitt. Each one has a holographic mark too, and if security halts their quest to put a stop to picture taking in the badge pickup line (we couldn't figure it out either) they might just put a stop to the lucrative counterfeit badge trade at this year's event. Next year we might get retinal recognition to prevent badge switching, if we're lucky.
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After a long discussion I was having with one of my cats, I have it on good authority that Operation Immortality was actually just a test to see how many people were willing to send their DNA to a complete stranger. And it was no accident that most people first learned about the Operation at an industry event either.
Deals are already in the works (and may start as soon as GDC '09) for the next phase:
Operation Badge ID. From now on, members of the press will be required to send their DNA to complete strangers, which will be the only means to secure event badges. Testing centers will be set up in place of the normal check-in lines, a process which should slow down event access by a full week so please plan accordingly.
Numerous attempts were made to contact General British, though the only official response I was given had something to do with him being too busy getting ready to head into space. A likely excuse. If you look closely at one of the patches on his flight suit in recent promotional photos, near the bottom in fine print it reads, "All Your DNA Are Belong To Me!"
You heard it here first folks!